Skip to Content

About Us

The engineering powerhouse behind QUEIZON. Born from struggle, built for the world.

The Journey of Innovation

Every great innovation starts with a spark. For our founder, Subham Sasmal, that spark ignited in his childhood through a deep fascination with building small electronic components. This early passion took a formal shape in the 9th grade when he chose Electronics and Hardware as his third language, diving deep into hands-on projects and discovering his true calling.

Eager to expand his knowledge, Subham enrolled in a Diploma in Electrical Engineering at the Jadeshwar Institute of Engineering and Technology in Baleshwar. However, the traditional education system fell short of his practical expectations. While those two years felt academically unfulfilling, they cemented his basic technical foundation. During this period, a sudden financial crisis struck his family due to a severe loss in his father's business. Realizing he had to step up and support his family, Subham decided to channel his practical skills into creating a startup.

Taking matters into his own hands, he conducted extensive research, completed essential business registrations like GST and Udyam, and began his entrepreneurial journey. As the business took its first steps, he shared his vision with his closest friends. Their overwhelming interest and support transformed a solo endeavor into a dedicated team effort.

Inspired by the naming convention of his college, he established the SASMAL GROUP OF INNOVATIONS. Today, as the proud parent company of our flagship retail brand QUEIZON, we bridge the gap between hardcore engineering and premium aesthetics. From manufacturing custom PCBs, Lithium cells, and IoT smart gadgets to crafting high-gloss Epoxy Resin Anime Clocks, we bring unparalleled quality directly to our customers.

Purpose & Vision

Global Vision

To transform India into a premier exporting powerhouse. We envision a future where the world depends on Indian engineering. Through SASMAL GROUP, we aim to strengthen our national economy by setting global benchmarks in tech and manufacturing.

Our Mission

To democratize innovation. Through QUEIZON, we strive to elevate the everyday lifestyle—making smart technology, premium decor, and luxury experiences accessible to everyone, from everyday households to high-end profiles.

Projects

Our First Project: The Strategic Pivot

The entrepreneurial path is rarely a straight line. When Subham first conceptualized SASMAL GROUP OF INNOVATIONS, his initial vision was to engineer a life-saving smart device: an advanced gas leak detector coupled with an automated fire protection system. The designs were ready, but severe financial constraints threatened to halt the project before it even began.

Instead of giving up, a crucial business decision was made—a strategic pivot. To generate immediate cash flow and sustain the startup, the focus temporarily shifted to designing and manufacturing premium handcrafted Epoxy Resin Anime Wall Clocks under the brand QUEIZON. This resourceful move not only kept the company alive but also quickly established a strong, profitable market presence.

Once the company achieved financial stability through the success of our decor lineup, we stayed true to our original mission. Subham and the newly formed core team successfully funded, developed, and officially launched the very automated fire protection system that started it all. This journey remains a testament to our resilience, adaptability, and unwavering commitment to innovation.

Meet our dedicated team

Passionate professionals driving our growth

Tony Fred

Chief Executive Officer

Tony Fred, CEO and founder, is the driving force behind our company. He is involved in the development of our electronics, marketing, and customer experience strategies.

Mich Stark

Chief Electronics Officer

Mich Stark, CEO, loves taking on challenges. With his years of experience in the electronics industry, Mich has helped our company grow to where it is today.

Aline Turner

Chief Technical Officer

Aline Turner, CTO, is passionate about her work and mentors over 100 in-house developers while supporting a community of thousands of developers.

Iris Joe

Chief Technology Officer

Iris Joe, CFO, brings her international experience to help us understand and improve our financials. She is dedicated to driving success and taking our company to the next level.